INKING HOPE, INSPIRING COURAGE. ONE WORD AT A TIME.
I’m on a mission to empower mental health and personal development businesses with the written voice they need to reach wider audiences, help people flip the script on mentally and emotionally unhealthy situations, and create a ripple effect of hope.
Aya Ellaboudy, Founder @ Rewriting The Narrative
DOES THIS SOUND LIKE YOU?
As someone committed to helping others lead more fulfilling lives, you’re no stranger to the pressures of maintaining a strong online presence. Overwhelmed by the constant demand for fresh, engaging content, you find yourself juggling too many tasks and fearing you can't give the core aspects of your work the attention they deserve. This often leaves you on the verge of burnout, both personally and professionally.
At Rewriting the Narrative, I’m here to help lighten that load.
Hi! I’m Aya! My story has been full of interesting twists and turns. As a firm believer that the dots in our lives eventually do connect, I found myself revisiting the narrative at many points to make sense of it.
Driven by courage, grounded in hope, and guided by a therapist who understands, I experienced ‘aha’ moments throughout the journey that prompted me to change many things about my behavior, mindset, and choices to elevate the quality of my life.
Therapy wasn't just about me, though. Witnessing its transformative power fueled a mission to share this knowledge with others.
Reflecting on my story, I realized that my life would have taken a different trajectory if more of the people in it had embraced therapy themselves. That’s when I decided to rewrite the narrative.
Armed with the power of impactful writing, I envision a world where more people seek the right well-being tools to illuminate their path toward change, self-worth, and the possibility of a fulfilling life.
If your mission contributes to this, I’d be happy to join forces and empower you with the written voice you need to scale your impact.
“She captured my voice in no time and translated it into a much more punchy, powerful, and energetic text, just like I wanted. The feedback rounds were super smooth and we had some parts evolve during positive and constructive dialogue, recognizing the power of letting some things sit and not be rushed.”
Annika Mohlin, Self-Leadership Coach for Women
“Aya possesses a rare talent for helping entrepreneurs like me beautifully articulate the "why" behind our drive to create and grow our businesses. Before she crafted a single word, Aya took the time to understand my business – and me. Her approach is thoughtful, strategic, and highly collaborative. She quickly captured my brand voice and produced copy that brought my business’s origin story to life. Aya is an emotionally intelligent writer palpably committed to her clients' success.”
May Pryor, Founder & Head of Strategy @ CreatrSpark
“Through working with Aya, I understand my work from a different perspective that can help me curate my offerings and services in new and exciting ways. I've been able to implement her feedback immediately, due to her thorough and thoughtful explanations of content, copywriting, and marketing strategy customized to my needs.”
Rachel Randolph, Founder @ Spec Communication School
“Originally I hired her to write emails for me. She has an incredible talent for writing and research. But as I saw her content on LinkedIn (amazingly detailed and designed carousels), we decided that she could work on my carousels. Taking the work and research out of this section of my content has been an absolutely massive help for me and my LinkedIn content. Aya is able to take some direction and turn it into a tasteful branded carousel that always does well. She is an incredible communicator and is very prompt with her work and designs.”
JC Rodriguez, Founder @ Lettrcraft
a sneak peek into my writing process
“Start with empathy. Continue with utility. Improve with analysis. Optimize with love.”— Jonathon Colman
Frequently asked questions-
I work with clients from every corner of the globe, and I consider it one of the best aspects of my work. As someone who has always been stimulated by cultural exchange and learning more about what works for different audiences based on their geographic location, I’m more than happy to work with you wherever you reside. Thank you, Internet!
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My mother tongue is Arabic, and I speak both English and German fluently on a near-to-native level. While most of my clients require content written in English, I can also provide examples of my work in Arabic and German when needed. Feel free to reach out to me if that’s what you’re looking for.
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Good news: Nope! While I specialize in mental health and personal development, I'm open to interesting projects in various industries that aim to add value to people's lives. If your project aligns with this, I'd love to hear more about it!
Still have questions?